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Wiley
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Fashion Retail
Автор: Curtis E. Жанр: Wiley Год: 2006 Страниц: 216 Дата загрузки: 26 декабря 20082009-09-17
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When it comes to architecture and design, one area in which there has been a huge amount of popular interest is that of interiors. Yet, surprisingly little has been published in the area of fashion, despite the fact that today many top fashion houses are choosing to collaborate with leading architects and designers, with the aim of creating a unique brand. From unique boutique–chic to department stores, this book showcases around 30 of the most successful and inspiring collaborations around the world. The breath–taking results are laid out over more than 300 full colour photographs, which are accompanied by simple captions. Cases studies include: Prada, Stella McCartney, Hermés, Emporio Armani, Louis Vuitton, Burberry, Giorgio Armani, Paul Smith, Jill Sander, Issey Miyake, Dolce and Gabbana, Martine Sitbon, Fendi, Oki–ni, Missoni,Gianfranco Ferré, Comme des Garçons, Nicole Farhi, Marni, Harvey Nichols, Chloe, Selfridges, Alexander McQueen, Marks and Spencer.
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In the Court of Public Opinion: Winning Your Case with Public Relations
Автор: James Haggerty Жанр: Wiley Год: 2003 Страниц: 258 Дата загрузки: 10 октрября 20092004-06-11
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In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.
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Journal of Decorative and Propaganda Arts 26
Автор: Berger Molly Жанр: Wiley Год: 2005 Страниц: 300 Дата загрузки: 27 августа 20092007-10-21
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«First Prize winner in the scholarly journals category of the American Association of Museums (AAM) publication competition for institutions with budgets over $500,000 This latest volume of the groundbreaking Journal of Decorative and Propaganda Arts explores the material, social, and cultural world of the large American hotel. Ten richly illustrated essays look at the architects, designers, and social forces that created this distinctive and complex urban institution, from Gilded Age New York to 1950s Miami Beach. Broadly imagined and yet cohesively focused, the essays examine such major historical processes as consumption and modernism, and race, class, and gender. Topics include the lavish New York apartment hotels of Schultze and Weaver (the architects of the Waldorf-Astoria); the connection between hotels and mansions in the «rich man's city» of Gilded Age New York; the «bodacious» interior designs of Dorothy Draper; the flamboyant Miami Beach fantasies of Morris Lapidus; Henry Flagler's St. Augustine resorts; Atlantic City's old Traymore hotel; the social world of hotel chambermaids and clerks; the parallel world of African-American «pleasure travelers»; the trend toward efficiency and standardization; and the capitalist narrative of early-twentieth-century urban hotel demolitions.»
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Foundations of Multinational Financial Management
Автор: Shapiro Alan C. Жанр: Wiley Год: 2004 Страниц: 640 Дата загрузки: 10 декабря 20092008-03-18
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All too often, companies focus on the threats and risks inherent in venturing abroad. But multinational firms actually have opportunities that are not available to purely domestic firms. This work discusses the foundtions of multinational financial management.
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Database Design and Implementation
Автор: Sciore Edward Жанр: Wiley Год: 2008 Страниц: 784 Дата загрузки: 12 мая 20112011-02-19
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Covering the traditional database system concepts from a systems perspective, this book addresses the functionality that database systems provide as well as what algorithms and design decisions will best implement their functionality. It describes what Java tools and techniques will help developers build an application that uses a database system.
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Valuation of Companies in Emerging Markets: A Practical Approach
Автор: Luis E. Pereiro Жанр: Wiley Год: 2002 Страниц: 507 Дата загрузки: 28 марта 20092003-12-30
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A comprehensive guide focusing on the valuation issues for emerging markets Valuation of Companies in Emerging Economies takes a practical, step-by-step approach to valuing both public and closely held companies in emerging economies for merger or acquisition purposes. These extremely volatile markets present their own special set of challenges, which often differ from country to country. The author provides real world, best valuation practices in both developed and emerging markets and offers links to relevant Internet resources to provide CEOs, CFOs, venture capitalists, and financial analysts with the information they need to accurately value companies around the world. Luis E. Pereiro (Buenos Aires, Argentina) is a consultant who has steered several strategic change projects in multinational corporations such as Bank of America, Union Carbide, and Nissho Iwai. He is Interim Dean of the Universidad Tocuato Di Tella, Buenos Aires, as well as Director of its MBA program and Director of the Center for Entrepreneurship and Business Venturing. His numerous articles have appeared in many prestigious business journals and books. Over the years, financial professionals around the world have looked to the Wiley Finance series and its wide array of bestselling books for the knowledge, insights, and techniques that are essential to success in financial markets. As the pace of change in financial markets and instruments quickens, Wiley Finance continues to respond. With critically acclaimed books by leading thinkers on value investing, risk management, asset allocation, and many other critical subjects, the Wiley Finance series provides the financial community with information they want. Written to provide professionals and individuals with the most current thinking from the best minds in the industry, it is no wonder that the Wiley Finance series is the first and last stop for financial professionals looking to increase their financial expertise.
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Intermediate Spanish For Dummies
Автор: Gail Stein Жанр: Wiley Год: 2008 Страниц: 320 Дата загрузки: 19 апреля 20122011-09-12
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Need to brush up on your Spanish? Intermediate Spanish For Dummies is your key to success in building your writing skills and bolstering your confidence. It gives you the straight talk and nitty-gritty detail that will see you successfully through any major or minor roadblocks to communicating in Spanish. This friendly, hands-on workbook is loaded with practical examples and useful exercises so you can practice how native speakers use the language. From vocabulary and numbers to juggling tenses, you'll get a clear understanding of the nuances of Spanish style and usage that will have you writing like a native in no time. Plus, you'll find multiple charts that provide conjugations for all types of Spanish verbs. You'll get up to speed with Spanish grammar, master essential differences between Spanish and English language usage, and be able to communicate effectively when traveling or conducting business. Discover how to:* Use fundamental Spanish grammar, from nouns, adjectives, and adverbs to pronouns, prepositions, and conjunctions* Select and conjugate Spanish verbs correctly* Understand the importance of grammatical gender in Spanish* Avoid the most common writing mistakes* Use numbers and express dates and times* Name countries and nationalities in Spanish* Expand your Spanish vocabulary exponentially* Get comfortable with the subjunctive* Combine verbs with confidence and competence Sharpen your Spanish-language skills the fun and easy way with Intermediate Spanish For Dummies.
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Complete MBA For Dummies
Автор: Kathleen R. Allen Жанр: Wiley Год: 2008 Страниц: 432 Дата загрузки: 20 сентября 20132010-05-06
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Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:* Know and respond to your customers' needs* Handle budgets and forecasts* Recruit and retain top people* Establish and run employee teams* Use Sarbanes-Oxley to your company's advantage* Negotiate with the best of them* Build long-term relationships with clients* Avoid common managerial mistakes* Improve cash flow* Market your products and services* Make the most of your advertising dollar Once you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
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British History For Dummies
Автор: Sean Lang Жанр: Wiley Год: 2011 Страниц: 440 Дата загрузки: 15 июля 20122013-07-14
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This book is a riotous, irreverent account of the people and events that have shaped Britain. Always getting those kings and queens confused? Never sure what happened when? Then you need this book. Inside you'll find rip-roaring stories of power-mad kings, executions, invasions, high treason, global empire building, and forbidden love — not bad for a nation of stiff upper lips! * Revised and expanded to include the historical parliamentary elections of 2010 and the British mission in Afghanistan * Accompanied by access to a timeline and 'Who's Who in British History' section on dummies.com * This new edition contains an 8-page color insert so you can see who, what and where the ensuing historical action takes place.
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Meeting and Event Planning for Dummies
Автор: Susan Friedmann Жанр: Wiley Год: 2003 Страниц: 384 Дата загрузки: 28 июня 20092004-12-30
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How to create effective and exciting business events from huge trade shows to power meetings? Meetings planning guru Susan Friedman shares her secrets of success and reveals how she remains a star in the convention and event industry (which generates $100 billion worldwide and provides 1.5 million full-time jobs in the U.S.). Filled with practical tips on how to keep events on time and on budget, this guide gives expert advice on managing hidden costs and planning around event emergencies. Readers get clear counsel about the fine print of event planning from contracts and insurance, to zoning and liquor licenses, to dealing with volunteers and union workers. Susan Friedmann, CSP (Lake Placid, NY), is President of The Tradeshow Coach, an organization that works with national and international exhibitors planning trade shows and special events. Susan has executed trade show programs for clients such as American Express, IBM, Sun Microsystems, Kimberly-Clark, Eli Lilly, and Deere and Co. Susan has a Web site, and an online newsletter read by more than 7,000 clients and industry decision-makers.
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Business Plans Kit For Dummies
Автор: Colin Barrow Жанр: Wiley Год: 2009 Страниц: 378 Дата загрузки: 22 марта 20122012-02-23
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This is an interactive guide to every element of the business planning process. Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business. Lay the foundations identify your long-term goals and brainstorm your business options. Develop the skills sketch out a working model, size up competitors and fire up your marketing machine. Make it personal scrutinise the ins and outs of your budget and diagnose what you need to take your ideas forward. Maximise your plan's potential take advantage of the latest online resources and e-technology to give your venture the edge. Fix faulty strategies recognise weak spots, build on strengths and make preparations to update your plan a year from now. Open the book and find: advice on stimulating business creativity; effective ways to research your start-up needs; how to get the most out of your industry; tips on sharpening your marketing drive and developing a customer profile; forecasting strategies for every kind of business; planning sheets, sample budgets and managerial forms; and, how to use libraries, directories and search engines to your advantage. The interactive companion CD-ROM is packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track.
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Google Analytics: Third edition
Автор: Ledford Jerri Жанр: Wiley Год: 2010 Страниц: 435 Дата загрузки: 25 июня 20122012-10-21
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With 2 billion sites on the Web, who’s looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what’s new in Google Analytics, how to get the most from the program, and what to do with what you learn. — Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports. — Learn to interpret and apply Analytics results, even if you’re not a Web pro. — See how other companies use Analytics data. — Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking. — Apply the information you’ll get from reports on traffic, visitors, content, site searches, and more. — Drill down deeper with advanced techniques, tips, and hacks.
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Inception and Philosophy: Because It's Never Just a Dream
Автор: Johnson David Kyle Жанр: Wiley Год: 2011 Страниц: 400 Дата загрузки: 16 февраля 20132014-04-22
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A philosophical look at the movie Inception and its brilliant metaphysical puzzles Is the top still spinning? Was it all a dream? In the world of Christopher Nolan's four-time Academy Award-winning movie, people can share one another's dreams and alter their beliefs and thoughts. Inception is a metaphysical heist film that raises more questions than it answers: Can we know what is real? Can you be held morally responsible for what you do in dreams? What is the nature of dreams, and what do they tell us about the boundaries of self and other? From Plato to Aristotle and from Descartes to Hume, Inception and Philosophy draws from important philosophical minds to shed new light on the movie's captivating themes, including the one that everyone talks about: did the top fall down (and does it even matter)?
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The Girl with the Dragon Tattoo and Philosophy: Everything Is Fire
Автор: Irwin William Жанр: Wiley Год: 2011 Страниц: 240 Дата загрузки: 23 февраля 20132012-12-20
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The essential companion to Stieg Larsson's bestselling trilogy and director David Fincher's 2011 film adaptation Stieg Larsson's bestselling Millennium Trilogy — The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet's Nest — is an international phenomenon. These books express Larsson's lifelong war against injustice, his ethical beliefs, and his deep concern for women's rights. The Girl with the Dragon Tattoo and Philosophy probes the compelling philosophical issues behind the entire trilogy. What philosophies do Lisbeth Salander and Kant have in common? To catch a criminal, can Lisbeth and Mikael be criminals themselves? Can revenge be ethical? Drawing on some of history's greatest philosophical minds, this book gives fresh insights into Larsson's ingeniously plotted tale of crime and corruption.
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The British Citizenship Test For Dummies
Автор: Knight Julian Жанр: Wiley Год: 2007 Страниц: 304 Дата загрузки: 16 февраля 20092008-12-13
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Includes chapters 2, 3, 4, 5 and 6 from the Home Office's Life in the United Kingdom book. This fully updated edition of The British Citizenship Test For Dummies covers all the most up to date information that you need to know to pass the latest UK Government's Life in the UK test — valid for tests taken after April 2007. With an in-depth coverage of the nation's history, culture, customs and educational, political and social institutions, and over 300 questions to practice on, this is the perfect helping hand on your way to becoming a British citizen. The British Citizenship Test For Dummies 2nd Edition covers: Part I: Deciding to Stay in the UK. Part II: Getting to Know the Immigration and Citizenship Players. Part III: Taking Care of Immigration and Citizenship Paperwork. Part IV: Taking the Citizenship Test. Part V: Troubleshooting Your Application. Part VI: Reaping the Rewards of Citizenship. Part VII: Ten Helpful For Dummies Books. Appendix A: Revision Material for the Life in the UK Test. Appendix B: Sample Questions and Answers for the Life in the UK Test.
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GMAT Quantitative Review
Автор: Management Admission Council Graduate Жанр: Wiley Год: 2009 Страниц: 215 Дата загрузки: 26 марта 20122012-02-16
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This is the only official quantitative review for the GMAT from the creators of the test. Anyone preparing for the Graduate Management Admission Test[registered] (GMAT) knows it's important to study with the experts. With The Official Guide for the GMAT Quantitative Review, Second Edition, you'll get questions, answers, and explanations straight from the source. The only official quantitative review for the GMAT Exam, this book targets your study and helps you improve your quantitative skills by focusing on your ability to solve equations, interpret data, coordinate geometry, and determine probability with assurance and ease. Inside, you'll find: 300 actual questions from past GMAT tests, including 75 questions new to this edition; sections on Arithmetic, Algebra, Geometry, Problem Solving, and Data Sufficiency; and, questions organized in order of difficulty to save study time. The Graduate Management Admission Council certifies all content so you can trust that you're getting expert guidance as you prepare for the GMAT Exam.
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The Official Guide for GMAT Review
Автор: Management Admission Council Graduate Жанр: Wiley Год: 2009 Страниц: 840 Дата загрузки: 13 декабря 20112013-03-08
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The Official Guide for GMAT Review, 12th Edition is the only book on the market written by the creators of the GMAT exam. Inside you'll find more than 800 actual GMAT questions from previous tests with answers and detailed explanations. There's also a grammar review, math review, actual essay topics, sample responses, and scoring information insights into the GMAT exam that debunk test-taking myths. Plus, use the diagnostic section to pinpoint your skill level and focus on the areas where you need the most help.
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Make Your Mark in Science: Creativity, Presenting, Publishing, and Patents: A Guide for Young Scientists
Автор: Ascheron Claus Жанр: Wiley Год: 2005 Страниц: 256 Дата загрузки: 24 июля 20092009-03-28
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This excellent guide tells graduate students and other young scientists and engineers everything they need to know to help them work creatively and communicate their achievements in oral presentations and written publications. Also addressing the topics of scientific ethics, electronic publishing, and patents, this concise but comprehensive book will help answer many of the questions faced by novice researchers, thereby making their tasks seem less intimidating.
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The Design Mix: Bars, Cocktails and Style
Автор: Watson Howard Жанр: Wiley Год: 2006 Страниц: 164 Дата загрузки: 15 сентября 20112011-08-23
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Cocktails evoke glamour – whether it is James Bond ordering a Martini ‘shaken not stirred’ or Sarah Jessica Parker and her friends in ‘Sex in the City’ sensuously sipping Cosmopolitans. The Design Mix – Bars, Cocktails & Style brilliantly captures the sophisticated, alluring world of today’s international bar scene. As well as profiling over 25 of the top bar and restaurant interiors, this lavishly illustrated book sheds light on the inspiration behind their cutting-edge designs. Alluding to the cocktail’s wider cultural connotations with the inclusion of film stills and posters, it also features many classic recipes as well as new creations by renowned mixologist Jamie Walker. With over 200 photos, this richly atmospheric book offers readers fascinating insights into the exclusive world of cocktail culture.
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Microarrays for an Integrative Genomics
Автор: Kohane Isaac S. Жанр: Wiley Год: 2002 Страниц: 336 Дата загрузки: 12 сентября 20092006-03-26
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Functional genomics--the deconstruction of the genome to determine the biological function of genes and gene interactions--is one of the most fruitful new areas of biology. The growing use of DNA microarrays allows researchers to assess the expression of tens of thousands of genes at a time. This quantitative change has led to qualitative progress in our ability to understand regulatory processes at the cellular level.This book provides a systematic introduction to the use of DNA microarrays as an investigative tool for functional genomics. The presentation is appropriate for readers from biology or bioinformatics. After presenting a framework for the design of microarray-driven functional genomics experiments, the book discusses the foundations for analyzing microarray data sets, genomic data-mining, the creation of standardized nomenclature and data models, clinical applications of functional genomics research, and the future of functional genomics.
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