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Wiley
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Home-based Business For Dummies
Автор: Edwards Paul Жанр: Wiley Год: 2010 Страниц: 384 Дата загрузки: 15 декабря 20122012-05-24
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Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, this book gives you the most current and up-to-date information you need to navigate your way through the whole process.
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Managing Business Change For Dummies
Автор: Evard Beth Жанр: Wiley Год: 2001 Страниц: 384 Дата загрузки: 28 июля 20092005-03-29
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Managing Business Change For Dummies gives you practical step-by-step advice for evaluating your organization's change effort from start to finish. This friendly guide brings you specific techniques and tools for each step of the change process — from how to pinpoint potential problems and resolve them quickly, to how to help employees respond to change with more flexible and positive attitudes.
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Retail Business Kit For Dummies (+ CD-ROM)
Автор: Segel Rick Жанр: Wiley Год: 2008 Страниц: 408 Дата загрузки: 25 мая 20112009-12-07
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Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace — from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. You can find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. And, the Bonus CD includes forms, templates, and samples that help simplify every business task, from managing inventory to creating sales and more! You can discover how to: launch a successful independent retail business; create a Web site that shines; connect with customers and increase sales; simplify operations with forms and templates on the CD; handle legal and accounting issues; design stores that really work; practice the 10 keys to retail selling; use management practices proven in the trenches; and make visual merchandising work for you. Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!
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GMAT Verbal Review
Жанр: Wiley Страниц: 336 Дата загрузки: 11 октрября 20092004-04-25
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The only official verbal review for the GMAT from the creators of the test Anyone preparing for the Graduate Management Admission Test® (GMAT) knows it’s important to study with the experts. With The Official GMAT Verbal Review, 2nd Edition, you’ll get questions, answers, and explanations straight from the source. The only official verbal review for the GMAT Exam, this book targets your study and helps you improve your verbal skills by focusing on your ability to read and comprehend written material, to reason and evaluate arguments, and to correct written material to conform to standard English. Inside, you’ll find: • 300 actual questions from past GMAT tests, including 75 questions new to this edition • Sections on Reading Comprehension, Critical Reasoning, and Sentence Correction • Questions organized in order of difficulty to save study time.
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Wiley International Encyclopedia of Marketing (количество томов: 6)
Жанр: Wiley Страниц: 1732 Дата загрузки: 14 июля 20092003-05-16
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With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications. The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries. Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate. Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources. The encyclopedia is also available online. For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy. Volume 2: Marketing Research. Volume 3: Consumer Behavior. Volume 4: Advertising and Integrated Communication. Volume 5: Product Innovation and Management. Volume 6: International Marketing.
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Attacks on the Press: Journalism on the World's Front Lines
Жанр: Wiley Год: 2015 Страниц: 256 Дата загрузки: 9 февраля 20172020-08-11
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Attacks on the Press analyzes press conditions and documentsnew dangers in more than 100 countries worldwide. In the Americas, national leaders are building elaborate state media operations todominate the news and amplify their personal agendas. In Europeanand African nations, authorities are invoking national securitylaws and deploying intelligence services to intimidate the press. The Committee to Protect Journalists' Attacks on the Press is adefinitive annual assessment of the state of press freedomsfeaturing analytical essays by CPJ experts with an overview ofmedia conditions and anti-press violations. Attacks on the Press isa platform for direct advocacy with governments and the diplomaticcommunity, and gives voice to journalists globally and a seat indiscussions at the United Nations, Organization of American States, European Union, and African Union to name a few. Compiled by the Committee to Protect Journalists, an independentnonprofit organization, Attacks on the Press is the world'smost comprehensive guide to international press freedom.
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Hess: The Last Oil Baron
Автор: Jessica Resnick-Ault Жанр: Wiley Год: 2015 Страниц: 288 Дата загрузки: 15 июня 20172016-06-25
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Leon Hess' business acumen started with picking up oil waste products and delivering them for residential use and eventually to refiners and utilities in 1933. His single-truck business quickly grew to a fleet of 12 and after returning from the war, he branched out, building his own oil refineries first at home, and later offshore as he developed Hovensa, the largest refinery in the Western Hemisphere, which he ran jointly with the Venezuelan government. With his acquisition of Amerada in the 1960s, he entered the high-stakes world of oil discovery and production, spreading his company's name — and resources — globally. His eagerness to expand the Hess empire led the company to stake one of the largest claims on the shale acreage that is now pushing the U.S. toward energy independence. Fourteen years after his death, his son John Hess faces what may be the end of the family era at Hess Corp., with a revolt from company shareholders who have accused him of mismanagement and attacks on a board stacked with his father's lifelong friends. Stripped of his chairmanship, John is shutting refineries that once were the company's major earners and seeking to sell the signature green-and-white gasoline stations that dot the Northeast and inspired the toy trucks that have become collectors' items. This book will answer a 2 main questions: Who is the private figure who built the distinctive Hess brand: a Jewish man who did business with some of the world's most powerful Arab leaders, a sports enthusiast who refused to let his family inherit his beloved football team, a tough businessman who also liked to give employees holiday gifts, a supporter of conservative politicians and a philanthropist whose foundation supports pro-abortion causes? What will remain of the legacy of a man who was the last of the oil titans, creating a major integrated company in the mode of John D. Rockefeller?
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Fabricated: The New World of 3D Printing
Автор: Lipson Hod Жанр: Wiley Год: 2012 Страниц: 360 Дата загрузки: 05 июня 20142014-10-30
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Until now, 3D printing has been stuff of research labs and DIY geek fairs, but it's ready for its debut the mainstream. 3D printers, combined with low-cost, user-friendly computer-aided design software and vibrant online communities and marketplaces, enable regular people to turn their ideas into real objects. Toy makers design historically accurate model trains from old photographs and print identical miniatures. Teachers and students bring book learning to life by sharing design files and 3D printing historical relics and models of human organs. Companies print prototypes of product ideas.And one doesn't have to own a printer to enjoy the fun. Similar to commercial print shops, a growing number of online 3D print services make the technology available to everyone. Consumers design (or select) their desired object, upload the file to the printer's web site, and the 3D print service fabricates in a wide range of materials, ranging from hard plastics, to silver, to spongy foam, to food. Written by the people bringing 3D printing to the masses, this book starts at the beginning, describing the market and machines. It then goes on to describe the software, the design and prototyping options, and how to integrate it all into your surroundings, be it at home, work, or school. It ends by discussing the future of this truly groundbreaking new industry. The book includes: Part I: the technology how they work, industrial and hobbyist models, softwarePart II: the businesses the marketplace, companies that sell services and host storefronts, design and prototyping companiesPart III: how to integrate and use 3D printing — to invent, design, teach, or eatPart IV: the future — the power of combining previously incompatible materials, intellectual property and consumer safetyThis is the first thorough introduction to this brave new world, brought to you by the people who are making it happen.
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Study Guide for Macroeconomics
Автор: Gillette David Жанр: Wiley Год: 2013 Страниц: 157 Дата загрузки: 23 февраля 20152015-07-23
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The Study Guide includes chapter overviews, key concepts, multiple-choice and true/false review questions, worked and un-worked exercises and problems with complete solutions. It also includes a math review section at the end of the first chapter to help gauge what sort of math background the student is approaching this course with.
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Essential Medical Genetics
Автор: Edward S. Tobias Жанр: Wiley Год: 2011 Страниц: 344 Дата загрузки: 15 мая 20142012-12-20
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Essential Medical Genetics gives a balanced introduction to the basic principles of genetics and how it is applied to the understanding and treatment of diseases with a genetic component. Divided into three sections, basic principles, common situations in clinical genetics, and electronic databases, it covers all the information that medical students are taught at both preclinical and clinical level. The third section on electronic databases assists students on how to get the most out of these as they become more and more fundamental to undergraduate courses on genetics.
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U: S. History For Dummies
Жанр: Wiley Страниц: 432 Дата загрузки: 19 апреля 20092004-02-24
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«Ace your next history test with this concise, easy-to-read guide U.S. History for Dummies, 3 rd Edition fills the need to improve high school proficiency in history by providing a complete history of the United States, presented in an accessible, reader-friendly format designed to engage students while reinforcing lessons learned in class. The National Assessment of Educational Progress 2011 report showed that only 12% of high school seniors in the U.S. perform at a «proficient» level in history. This, coupled with the fact that U.S. History courses and AP exams have been redesigned to remedy the situation, means that many students and parents are in need of a supplemental study guide. Award-winning political journalist and history writer Steve Wiegand guides you through the events that shaped our nation, from pre-Columbian civilizations to the 21 st century. The explorers, the wars, the leaders, and the eras are all fully explored and explained, demonstrating how the past influences the future. From the Boston Tea Party to the current Tea Party, the updated 3 rd edition includes information about events that have occurred since the previous edition's 2009 release. New coverage includes: Recession recovery, including federal efforts, unemployment, and the widening class divide The rise of the extreme right and the bitter divisions between political parties and geographic regions Seeking the balance between superpower and domestic caretaker The impact of social media, government surveillance, and cyber crime Not all history is old news, and what happened yesterday affects us all today. It is vitally important that all U.S. citizens are well-versed in the building of our nation, and remain aware of current events. For students and parents wondering what they've missed, U.S. History for Dummies, 3 rd Edition unlocks the door to the past-and the future.»
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Demography: Measuring and Modeling Population Processes
Жанр: Wiley Страниц: 308 Дата загрузки: 10 декабря 20092003-07-18
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This book presents and develops the basic methods and models that are used by demographers to study the behaviour of human populations. The procedures are clearly and concisely developed from first principles and extensive applications are presented.
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Delivering Business Analytics: Practical Guidelines for Best Practice
Жанр: Wiley Страниц: 348 Дата загрузки: 18 июля 20092002-12-30
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AVOID THE MISTAKES THAT OTHERS MAKE -- LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes. Delivering Business Analytics also outlines the Data Scientist's Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue's solution; and how these solutions can optimally create organizational value. With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on: The economic principles behind how business analytics leads to competitive differentiation The elements which define best practice The Data Scientist's Code, fifteen management principles that when followed help teams move towards best practice Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists. Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics .
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Culture and Pedagogy: International Comparisons in Primary Education
Жанр: Wiley Страниц: 664 Дата загрузки: 15 августа 20092002-12-20
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«Against the background of globalization and campaigns to provide basic education for all the world's children, «Culture and Pedagogy» compares primary and elementary schooling in England, France, India, Russia and the United States. It explores the ways in which children's educational experiences are shaped not just by classroom circumstances and the decisions of the teacher, but also by school values and organization, by local pressures, national policies and political control and — suffusing all these — by culture and history. «Culture and Pedagogy» combines comparative and historical enquiry with intensive analysis of school and classroom life to present a novel and illuminating account of pedagogy.The book also transfers into the international arena themes for which the author's earlier work is well known: the interplay of policy, politics and practice; the quest for resilient models of teaching and learning the subtle dynamics of schools and classrooms; and the rich learning potential of talk between teachers and children. «Culture and Pedagogy» is clearly structured around three levels of analysis: systems, school and classrooms. Extensively illustrated with figures, tables, photographs, lesson summaries and teaching extracts, the book is an essential resource for those who are committed to understanding pedagogy, exploring culture, and improving primary education.»
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Computer Models of Musical Creativity
Жанр: Wiley Страниц: 456 Дата загрузки: 14 июля 20092002-06-05
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In this original and provocative study of computational creativity in music, David Cope asks whether computer programs can effectively model creativity — and whether computer programs themselves can create. Defining musical creativity, and distinguishing it from creativity in other arts, Cope presents a series of experimental models that illustrate salient features of musical creativity. He makes the case that musical creativity results from a process that he calls inductive association, and he contends that such a computational process can in fact produce music creatively. Drawing on the work of many other scholars and musicians — including Douglas Hofstadter, Margaret Boden, Selmer Bringsjord, and Kathleen Lennon — Cope departs from the views expressed by most with his contentions that computer programs can create and that those who do not believe this have probably defined creativity so narrowly that even humans could not be said to create. After examining the foundations of creativity and musical creativity, Cope describes a number of possible models for computationally imitating human creativity in music. He discusses such issues as recombinance and pattern matching, allusions, learning, inference, analogy, musical hierarchy, and influence, and finds that these experimental models solve only selected aspects of creativity. He then describes a model that integrates these different aspects — an inductive-association computational process that can create music. Cope's writing style is lively and nontechnical; the reader needs neither knowledge of computer programming nor specialized computer hardware or software to follow the text.
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Citizenship between Empire and Nation: Remaking France and French Africa
Жанр: Wiley Страниц: 512 Дата загрузки: 15 июня 20092003-10-17
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«As the French public debates its present diversity and its colonial past, few remember that between 1946 and 1960 the inhabitants of French colonies possessed the rights of French citizens. Moreover, they did not have to conform to the French civil code that regulated marriage and inheritance. One could, in principle, be a citizen and different too. Citizenship between Empire and Nation examines momentous changes in notions of citizenship, sovereignty, nation, state, and empire in a time of acute uncertainty about the future of a world that had earlier been divided into colonial empires. Frederick Cooper explains how African political leaders at the end of World War II strove to abolish the entrenched distinction between colonial «subject» and «citizen.» They then used their new status to claim social, economic, and political equality with other French citizens, in the face of resistance from defenders of a colonial order. Africans balanced their quest for equality with a desire to express an African political personality. They hoped to combine a degree of autonomy with participation in a larger, Franco-African ensemble. French leaders, trying to hold on to a large French polity, debated how much autonomy and how much equality they could concede. Both sides looked to versions of federalism as alternatives to empire and the nation-state. The French government had to confront the high costs of an empire of citizens, while Africans could not agree with French leaders or among themselves on how to balance their contradictory imperatives. Cooper shows how both France and its former colonies backed into more «national» conceptions of the state than either had sought.»
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Bayesian Estimation of DSGE Models
Жанр: Wiley Страниц: 296 Дата загрузки: 22 апреля 20092003-10-07
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Dynamic stochastic general equilibrium (DSGE) models have become one of the workhorses of modern macroeconomics and are extensively used for academic research as well as forecasting and policy analysis at central banks. This book introduces readers to state-of-the-art computational techniques used in the Bayesian analysis of DSGE models. The book covers Markov chain Monte Carlo techniques for linearized DSGE models, novel sequential Monte Carlo methods that can be used for parameter inference, and the estimation of nonlinear DSGE models based on particle filter approximations of the likelihood function. The theoretical foundations of the algorithms are discussed in depth, and detailed empirical applications and numerical illustrations are provided. The book also gives invaluable advice on how to tailor these algorithms to specific applications and assess the accuracy and reliability of the computations. Bayesian Estimation of DSGE Models is essential reading for graduate students, academic researchers, and practitioners at policy institutions.
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Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity
Жанр: Wiley Страниц: 400 Дата загрузки: 14 сентября 20092004-02-19
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«Find your company's unique innovation style, and nurture it into a powerful competitive advantage Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's «innovate-or-die» business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow. You already know that effective innovation doesn't happen by accident—it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort. The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure. Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs.»
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«American Big Business in Britain and Germany: A Comparative History of Two «Special Relationships» in the 20th Century»
Жанр: Wiley Страниц: 392 Дата загрузки: 13 августа 20092006-08-23
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While America’s relationship with Britain has often been deemed unique, especially during the two world wars when Germany was a common enemy, the American business sector actually had a greater affinity with Germany for most of the twentieth century. American Big Business in Britain and Germany examines the triangular relationship between the American, British, and German business communities and how the special relationship that Britain believed it had with the United States was supplanted by one between America and Germany. Volker Berghahn begins with the pre-1914 period and moves through the 1920s, when American investments supported German reconstruction rather than British industry. The Nazi seizure of power in 1933 led to a reversal in German-American relations, forcing American corporations to consider cutting their losses or collaborating with a regime that was inexorably moving toward war. Although Britain hoped that the wartime economic alliance with the United States would continue after World War II, the American business community reconnected with West Germany to rebuild Europe’s economy. And while Britain thought they had established their special relationship with America once again in the 1980s and 90s, in actuality it was the Germans who, with American help, had acquired an informal economic empire on the European continent. American Big Business in Britain and Germany uncovers the surprising and differing relationships of the American business community with two major European trading partners from 1900 through the twentieth century.
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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications
Жанр: Wiley Страниц: 256 Дата загрузки: 22 сентября 20092002-06-25
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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
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