|
|
|
|
| |
Tim Jackson
| |
|
Mastering Fashion Marketing
Автор: Tim Jackson Жанр: Macmillan Publishers Год: 2008 Страниц: 400 Дата загрузки: 15 апреля 20122009-06-21
|
|
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
|
| |
|
|
|
|
|
