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Sandra Cain
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Key Concepts in Public Relations
Автор: Sandra Cain Жанр: Macmillan Publishers Год: 2009 Страниц: 264 Дата загрузки: 18 июня 20112010-06-21
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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
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