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Kotler Philip
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Principles of Marketing
Автор: Kotler Philip Жанр: Pearson Год: 2013 Страниц: 720 Дата загрузки: 11 октрября 20162014-06-28
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For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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