«London is a city of contradiction. To the eyes of the explorer, everything is new and yet everything is old. Tradition rubs shoulders with innovation. Style rubs shoulders with tastelessness. Every corner of the vast British capital boasts a chaotic collection of signs and graphics, which produce a visual spectacle at every turn. Far from the usual cliches, «Made in London» compiles a visual cocktail gleaned from the wondrous and varied life of the city.»