It only takes a little to BE BIG! Emily Elizabeth taught Clifford good manners. He always says please and thank you, follows the rules, and SHARES with his friends. It's easy to like someone like Clifford: even if he makes mistakes, he always tries to be kind and considerate. The BE BIG campaign invites everyone, big and small, to take action and raise awareness for how CLIFFORD'S BIG IDEAS can make the world a better place.