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We First
Автор: Simon Mainwaring Жанр: Palgrave Год: 2011 Страниц: 256 Дата загрузки: 27 апреля 20152013-10-31
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A social media expert with global experience with many of the world's biggest brands — including Nike, Toyota and Motorola — Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
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Science Study Skills
Автор: Sue Robbins Жанр: Palgrave Год: 2009 Страниц: 96 Дата загрузки: 15 апреля 20132014-08-23
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Science is an active discipline, with the emphasis on 'doing' rather than 'reading' about it. Suitable for undergraduate scientists, this guide outlines the skills expected of them. It provides guidance on tackling different types of assignments, in addition to how to make the most of feedback and prepare for exams.
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Key Concepts in Sociology
Автор: Ken Roberts Жанр: Palgrave Год: 2008 Страниц: 368 Дата загрузки: 10 октрября 20112010-07-24
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«Key Concepts in Sociology» presents a comprehensive glossary of the key terms, concepts and figures that dominate the sociological landscape.References are organized alphabetically and fully cross-referenced for ease of use. Suggestions for further reading offer students additional resources to aid learning and understanding. It features all the major figures from the origins of sociology to the present day and gives concise summaries of the main ideas associated with them. A comprehensive index and revision lists helps the reader to locate specific concepts and make links between the entries.Complementing the student's primary reading, «Key Concepts in Sociology» presents a comprehensive glossary of the key terms, concepts and figures that dominate the sociological landscape. Organized alphabetically and cross-referenced for ease of use and accessibility, the book also provides suggestions for further reading to consolidate learning.»
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A History of Poland
Автор: Anita J. Prazmowska Жанр: Palgrave Год: 2004 Страниц: 256 Дата загрузки: 24 июля 20092007-04-27
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The turbulent history of Poland has long attracted international interest. In this wide-ranging survey, Anita J. Prazmowska explores the story of Poland from early settlements, through to the emergence of the Kingdom of Poland, the loss of independence and its eventual re-acquisition after the First World War, and ends with an assessment of the present day state. A History of Poland is a lucid examination of the rise of a state which, throughout centuries, spanned the civilizations of the West and East. Prazmowska explains the roots of Polish Christianity and accounts for its tenacity. She also offers a bold analysis of the origins and background to the development of a deeply patriotic nation, discussing the political and cultural roots of Polish nationalism while at the same time demonstrating why the Polish Question has been an insoluble problem in European politics. Placing the complex history of Poland in the context of most major European events, this essential guide fully explains the country's place in European consciousness.
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A History of the Low Countries
Автор: Paul Arblaster Жанр: Palgrave Год: 2005 Страниц: 288 Дата загрузки: 13 декабря 20092008-02-23
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This is the first full historical survey of the Benelux area (Belgium, the Netherlands and Luxembourg) to be written in English. Paul Arblaster describes the whole sweep of the history of the Low Countries, from Roman frontier provinces, through medieval principalities, to the establishment of the three constitutional monarchies of the present day. This readable overview highlights the international importance of the social, economic, spiritual, and cultural movements that have marked the region.
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The History of Latin America
Автор: Marshall C. Eakin Жанр: Palgrave Год: 2007 Страниц: 352 Дата загрузки: 24 сентября 20122010-09-17
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This narrative history of Latin America surveys five centuries in less than five hundred pages. The first third of the book moves from the Americas before Columbus to the wars for independence in the early nineteenth century. The construction of new nations and peoples in the nineteenth century forms the middle third, and the final section analyzes economic development, rising political participation, and the search of identity over the last century. The collision of peoples and cultures — Native Americans, Europeans, Africans — that defines Latin America, and gives it both its unity and diversity, provides the central theme of this concise, synthetic history.
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A History of Italy
Автор: Claudia Baldoli Жанр: Palgrave Год: 2009 Страниц: 360 Дата загрузки: 03 августа 20112012-02-29
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Intertwining the history of art, literature, food, music and religion, Baldoli explores Italy's history from the Middle Ages to the present. The book offers an insight into continuities across past and present day Italian culture, politics, and identity, drawing on a range of recent historiography and contemporary sources.
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Chinese Leadership
Автор: Harold Chee Жанр: Palgrave Год: 2011 Страниц: 192 Дата загрузки: 15 июня 20132015-03-16
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With the accelerating integration of China into the global economy, there is a thirst to understand Chinese leadership styles and how Chinese employees like to be managed. There is no doubt that China can be a difficult and risky market for foreign businesses, with many surprises, disappointments and frustrations. China is certainly a special challenge. This engaging new work from Barbara Xiaoyu Wang and Harold Chee emerged out of their experiences of living and working in China both as managers and trainers of Chinese managers and leaders extensively over the last 12 years. The authors experienced and witnessed many faux pas by foreign companies and businessmen and often a major contributing factor was the many assumptions that foreign companies have about not only the Chinese marketplace but how to manage Chinese employees. What are the Chinese leadership styles, the patterns of communications, phenomenon of 'face', 'guanxi', and 'harmony', etc.? This book will dispel the myths that have built up in the West about Chinese Leadership. It has a practical focus and provides a framework for executives and managers to ask the right questions, make the right decisions and take the right strategies.
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Study Skills for International Postgraduates
Автор: Davies W. Martin Жанр: Palgrave Год: 2011 Страниц: 328 Дата загрузки: 14 марта 20142014-02-16
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Destined to become a life saver for international students everywhere, this book provides clear, comprehensive guidance for students embarking on postgraduate study at a western university. Helping to maximise your chances of academic success, topics include challenges such as critical thinking, research, writing and speaking skills.
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Key Concepts in Romantic Literature
Автор: Moore Jane Жанр: Palgrave Год: 2010 Страниц: 336 Дата загрузки: 16 мая 20132012-07-28
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This book provides a succinct yet wide-ranging critical overview of key concepts and texts in Romanticism that surveys the major genres and offers a comprehensive account of Romantic criticism and theory. It is aimed at both the undergraduate student and more experienced readers who seek a compact yet comprehensive up-to-date account of the poetry, drama and novels that characterized the Romantic period.
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Key Concepts in Criminology and Criminal Justice
Автор: McFarquhar Helena Жанр: Palgrave Год: 2011 Страниц: 248 Дата загрузки: 16 марта 20142013-05-24
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The book provides an accessible guide to the major concepts, terminology, theories, processes and agencies that concern those in the field of criminology and criminal justice. Arranged alphabetically and providing comprehensive explanations, the volume also acts as an important point of reference and revision aid.
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Key Concepts in Crime Fiction
Автор: Worthington Heather Жанр: Palgrave Год: 2011 Страниц: 240 Дата загрузки: 23 февраля 20132012-12-20
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An insight into a popular yet complex genre that has developed over the nineteenth and twentieth centuries. The volume explores the contemporary anxieties to which crime fiction responds, along with society's changing conceptions of crime and criminality. The book covers texts, contexts and criticism in an accessible and user-friendly format.
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Key Concepts in Creative Writing
Автор: Morrison Matt Жанр: Palgrave Год: 2010 Страниц: 192 Дата загрузки: 15 июня 20122014-03-16
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A comprehensive writers' guide to the terminology used across the creative writing industries and in the major literary movements. Packed with practical tips for honing writing skills and identifying opportunities for publication and production, it also explains the workings of publishing houses, literary agencies and producing theatres.Featuring key terms and definitions, an overview of styles, genres, and movements, and advice for aspiring writers, this book is an ideal resource for students and scholars of Creative Writing.
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Key Concepts in Business and Management Research Methods
Автор: Stokes Peter Жанр: Palgrave Год: 2011 Страниц: 168 Дата загрузки: 08 марта 20142014-09-14
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This is a detailed and concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with project work, research proposals, dissertations and theses. Includes case studies and suggestions for further reading.
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Economics for Business
Автор: Mulhearn Chris Жанр: Palgrave Год: 2011 Страниц: 496 Дата загрузки: 16 апреля 20152014-09-30
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Economics for Business is a rigorous introductory text, full of international examples and cases enabling students to grasp complex economic theory and understand its relevance in real-world business scenarios. Students will enjoy the clarity and wit of the writing style and benefit from the quirky learning features and illustrations.
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China's Management Revolution
Автор: Bouee Charles-Edouard Жанр: Palgrave Год: 2010 Страниц: 216 Дата загрузки: 27 сентября 20152012-07-18
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As one of the world's largest economies China is facing many unique management challenges in the wake of the financial crisis. The future presents many opportunities for growth and commerce but new management skills must be developed to cope with these issues.
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Mastering e-Business
Автор: Groucutt Jonathan Жанр: Palgrave Год: 2004 Страниц: 304 Дата загрузки: 16 апреля 20082008-03-12
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'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
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Critical Stylistics: The Power of English
Автор: Jeffries Lesley Жанр: Palgrave Год: 2009 Страниц: 216 Дата загрузки: 27 октрября 20122014-08-17
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How does language affect us? Critical Stylistics provides a general theory of the impact that texts can have on readers. This book provides detailed tools of analysis for understanding how texts work. It combines these strengths to uncover the deep-seated ideologies of everyday texts.
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Dictionary of Finance, Investment and Banking
Автор: Banks Erik Жанр: Palgrave Год: 2009 Страниц: 600 Дата загрузки: 23 октрября 20122012-02-16
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The Palgrave Macmillan Dictionary of Finance, Investment and Banking is an authoritative and comprehensive reference book covering the essential terminology of the international financial marketplace. This dictionary provides concise and rigorous definitions of over 5,000 terms commonly used in the financial industry, covering the disciplines of accounting, banking, corporate finance, investment management and insurance. Also included are essential formulae and diagrams for enhanced clarification, as well as commonly used acronyms and colloquialisms.
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E-learning Skills
Автор: Clarke Alan Жанр: Palgrave Год: 2008 Страниц: 336 Дата загрузки: 15 июня 20102011-09-27
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Including new material on blogs, wikis, podcasts and e-portfolios, the second edition reflects the increasing number of e-learning courses. This practical, flexible text helps students enhance and develop their existing skills whether they are a distance learner, or at an institution which has e-learning integrated into their programmes.
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