This book explores all factors that a visual merchandiser or shop window designer must take into account: the election of colour, the power of lighting, spatial combination, typology of the window models, the importance of small details and the seasonal and commemorative character of the shop window display. Divided into 5 sections (the store window, the power of lighting, models with an attitude, true colours and shopping directory), it includes work for Donna Karan, Fenwick, Louis Vuitton, Bergdorf Goodman, Harvey Nichols and Saks Fifth Avenue.