Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside — something small yet precious — it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing — even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.