A visual celebration of Italian luxury design and the essence of “Made in Italy” sensibility. The Altagamma Foundation promotes Italian companies such as Artemis, Valentino, and Versace, whose brands are prized for innovation, quality, service, design, and excellence as well as the traditional culture of artisanship that sustains them. To mark the foundation’s twentieth anniversary, this volume celebrates Italy's fabled luxury brands as captured by some of the world’s most important photographers, including Paolo Pellegrin, Alex Majoli, Massimo Siragusa, Lorenzo Cicconi Massi, Daniele Hernan, and Marta Sarlo, among others. In these images, each brand is no longer just an icon of luxury, but becomes a summation of something uniquely Italian: a synthesis of culture, conviction, and entrepreneurial spirit.